Press Release

AGS Laboratories is committed to providing you with innovative diamond grading information. With a history of industry firsts, like being the first diamond lab to establish a Cut grade for Round Brilliants and Fancy Shapes. AGS Laboratories is continually announcing newsworthy developments and groundbreaking milestones. For up-to-date information, visit our website regularly.

American Gem Society Laboratories Launches New Website

October 14, 2008, Las Vegas, NV. The American Gem Society Laboratories, LLC today announced the launch of their new website, a resource for members of the jewelry industry trade.

AGSLAB.com offers numerous resources providing useful information to jewelry manufacturers and retailers. The website’s easy-to-use navigation and compelling design add to the improved user experience. Information available at AGSLAB.com includes:

•• Online registration— sign up to become a client or download information on the Laboratory’s process, shipping instructions and quickly find answers to other frequently asked questions.

•• Cut Grade information—cutting chart guidelines for oval, round, square princess and square emerald cut diamonds are available for download online. In one easy click, you have access to the Lab’s best thinking and research.

•• American Gem Society Laboratories Grading Reports—detailed descriptions and samples of each American Gem Society Laboratories document.

•• Report verification—match the information on an individual diamond grading report to the American Gem Society Laboratories database.

“AGSLAB.com is the ultimate resource for members of the jewelry trade,” said Frank Dallahan, President and CEO of the American Gem Society Laboratories. We’ve provided the trade with the information they need to get their diamonds graded quickly and efficiently. We’re very excited about our new look and layout, and the site will continue to evolve as we add interactive tutorials and in-depth diamond education tools.”

In early 2008, AGS Laboratories began initiatives to increase search engine exposure from sites such as Google and Yahoo. This program resulted in a 61 percent increase in unique site visits. “Our goal is to become known in both the trade and to consumers as the ultimate resource for information they need on diamonds and diamond grading,” said Dallahan.

The AGS Laboratories, created in 1996, is committed to protecting the consumer by providing unbiased grading reports based on the highest standards of diamond grading. The American Gem Society Laboratories offers the only scientifically peer reviewed, objective and repeatable cut grade method in the industry.

For more information on the AGS Performance-Based system, or any of their products and services, please +1-702.233.6120 or email marketing@agslab.com.

Copyright AGS Laboratories, 2008. All Rights Reserved.