AGS Laboratories Produces Consumer Guide to Diamond Buying

April 10, 2008 – SEATTLE –The American Gem Society Laboratories today introduced a new video entitled “Diamond Buying 101.” The video is intended for consumer use.

It is a practical, informative, and in-depth guide for consumers to use when they are considering the purchase of diamonds. The video is comprehensive and provides specific examples and demonstrations of the four “Cs” and explanations of other industry terms as well as questions to ask of jewelers. “Diamond Buying 101” has the broadest scope of any consumer guide to buying diamonds available today.

Frank Dallahan, President and CEO of the laboratory stated, “The mission of the American Gem Society Laboratories is to provide consumers with accurate and consistent diamond grading reports fulfilling the Laboratory’s commitment to consumer protection. “Diamond Buying 101” provides the consumer with easy to understand explanations of the four “Cs” along with a focus on the relative importance of each.”

“Diamond Buying 101” incorporates actual consumer interviews adding realism as well as humor to the video.

“Diamond Buying 101” is available free of charge at AGSLab.com and YouTube.com.