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AGS Laboratories Launches Collateral Campaign LAS VEGAS, NV (10/23/03) - AGS Laboratories announced today that they are launching a new marketing collateral program featuring four complementary pieces to help promote their Diamond Grading Documents to both consumers and the trade. The pieces include an eight-page "Lab Brochure," two consumer-focused tri-folds and a Products and Services List. "Our new collateral program focuses heavily on the consumer, which is part of our overall marketing strategy. We are getting the word out that we're the leading diamond grading laboratory created solely to protect the consumer," says Steven S. Biegler, Chief Operating Officer of AGS Laboratories. The Lab Brochure provides an overview of the Lab's history, products and services. One of the features of the brochure is its centerfold, which illustrates the components of the Diamond Quality Document© (DQD). This piece is ideal for retailers who wish to inform their customers about a stone's AGS Laboratories diamond document, or train their sales team on using the DQD as a selling tool. The two tri-folds target consumers. The DQD tri-fold mirrors the general brochure's centerfold and provides additional emphasis on the document's benefits to the consumer. The Consumer tri-fold is a handy reference for consumers, promoting both the tenets and strengths of AGS Laboratories' products. "Customer demands warrant a brochure that helps promote the benefits to consumers of an AGS Laboratories document," says Biegler. The Products and Services piece highlights the advantages of the DQD, the Diamond Quality Report© and the Diamond Consultation, as well as the Lab's Laser Inscription Services and its Preferred Clients Program. This new piece is designed specifically for the trade and provides an introduction to those less familiar with the benefits offered by AGS Laboratories, such as the Lab's five-business day turnaround time for grading results. "Throughout 2004, we will continue to expand our collateral program," says Biegler. "This is just the beginning of a very aggressive campaign." To request copies of the Lab's new collateral pieces, email marketing@agslab.com, or call 702.233.6120. |
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