AGS Laboratories Redesigns Website

July 18, 2006. Las Vegas. The American Gem Society Laboratories' website, www.agslab.com, has a new look and layout designed to ensure easier navigation.

"We pride ourselves on our excellent customer service," says Peter Yantzer, Executive Director of AGS Laboratories. "At the same time, we understand the importance of the Internet as a tool for educating and informing our clients, the consumer, or anyone interested in AGS Laboratories. We wanted to ensure that our site was easy to navigate and that information was readily accessible."

The website features the ability to download Lab packets, sample grading documents, a dictionary of terms used in the Performance-based Cut Grade System, a Frequently Asked Questions (FAQs) section for consumers as well as one for the trade, and the AGS Laboratories trade-secure site where users can register for free, then download the cutting chart guidelines and published research on the AGS Laboratories Performance-based Cut Grade System.

"Any information that our customer service, marketing, or business development department could mail out, the client can instead download from the Lab's website in a fraction of the time," says Yantzer. "We are continually adding to the site, and in the upcoming months, we plan to expand the research for the trade and provide a section just for diamond cutters."

The American Gem Society launched their Performance-based Cut Grading System in 2005, and since then, AGS Laboratories has been implementing the system in their Diamond Quality^TM Documents. In the Performance-based Cut Grading System, all facets of a diamond are measured in three dimensions rather than two. The measurements are input into a computer program that traces light rays traveling through a diamond. The ray-tracing program shows the quantity and quality of the light being returned to the viewer. In addition to proportion, polish, and symmetry, AGS Laboratories also considers brightness, dispersion, leakage, contrast, and spread in assigning the final cut grade.

For more information regarding AGS Laboratories products and services, please call 702.233.6120 or visit the website at www.agslab.com.

AGS Labs Featured in Leading Industry Events

AGS Laboratories Redesigns Website

AGS Laboratories Announces the Release of Emerald Cut Grade

AGS Laboratories Offers JCK Attendees a Value-Added "ASET"

AGS Laboratories Releases Cut Grade Educational Guide

AGS Laboratories Celebrates Ten-Year Anniversary

John Politi Joins AGS Laboratories’ Management Team

AGS Labs Opens Hong Kong Window

AGS Laboratories' Dubai Window Earns Prestigious ISO Certification

AGS Laboratories Launches Marketing Campaign in India

Lab Celebrates 10th Anniversary through Educational Campaign