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Death. Taxes. More Reality TV Even in today's world, there are certain things that you can count on. Unfortunately, getting the best diamond for your money isn't always one of them. An unbiased, third party expert and a reputable diamond report can help. The trick is finding one that you can understand as well as trust. Diamond reports from the American Gem Society Laboratories (AGSL) give the consumer the 4 C's and better: their reports are written in a reader-friendly format because they utilize a straightforward 0 through 10 scale (0 being the highest). AGSL uses the American Gem Society's (AGS) Ideal "0" cut diamond standards - which are considered the most rigorous in the world. AGS has been a pillar in the diamond industry for almost 70 years, with a mission of protecting the consumer. Their Ideal "0" cut diamond is the benchmark to which other diamonds are compared. Retail sales in cut-graded diamonds are up and continue to grow. In fact, cut has become a major consideration for consumers purchasing diamonds as a well-cut diamond provides the optimum reflection of light, resulting in the most brilliant diamond possible. Cut is also one of the most important factors in determining a diamond's beauty and value. AGSL's Diamond Quality Document is the world's leading diamond report for cut, because the Lab, created in 1996, is committed to protecting the consumer by providing unbiased, consistent and accurate grading reports based on the highest standards of evaluating the quality factors of a diamond. Consumers can be assured that their diamond is appropriately graded, and that they have paid the right price for their gem. Life is hard enough (watch another season of reality TV!) . . . buying a diamond should be easy. The American Gem Society Laboratories can help make it that way. |
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