AGS Laboratories Offers JCK Attendees a Value-Added "ASET"

May 22, 2006. Las Vegas. AGS Laboratories is offering a Meet and Greet opportunity at the JCK Las Vegas show and a chance to win a new desktop version of the AGS Advanced Instruments Division's Angular Spectrum Evaluation Tool (ASET). On Monday, June 5, meet Peter Yantzer, Executive Director AGS Laboratories, in the AGS Laboratories booth (L5) at 11:00AM, and drop off your business card to enter to win a free desktop ASET.

"We want to give attendees a chance to visit us and take a closer look at how AGS Laboratories products and services can benefit them and help increase sales," says Peter Yantzer, Executive Director of AGS Laboratories.

The ASET is a proprietary device that, along with showing optical symmetry characteristics, identifies the light handling ability of the diamond.

"Retailers can demonstrate the difference between a lower quality make and a fine make of a diamond, which can translate into more sales, and consumers can make a purchase with more confidence after viewing the performance of their diamond in action," says Yantzer.

AGS launched their Performance-based Cut Grading System in 2005, and since then, AGS Laboratories has been implementing the Cut Grade in their Diamond QualityTM Documents. In the Performance-based Cut Grading System, all facets of a diamond are measured in three dimensions rather than two. The measurements are input into a computer program that traces light rays traveling through a diamond. The ray-tracing program shows the quantity and quality of the light being returned to the viewer. In addition to proportion, polish, and symmetry, AGS Laboratories also considers brightness, dispersion, leakage, contrast, and weight ratio in assigning the final cut grade.

For more information regarding AGS Laboratories products and services, please call 702.233.6120 or visit the website at www.agslab.com. For more information on AGS Advanced Instruments Division, contact 702.255.6500 or visit www.agsaid.com.

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