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AGS Laboratories Launches Marketing Campaign in India Las Vegas, Nevada — March 23, 2006. With estimations of India producing over 100 million carats of diamonds a year, it is a given that the country is one of the major players in the diamond world. AGS Laboratories is expanding their brand and educational efforts in India, to further penetrate this all-important market. The Lab announced today that it will launch an aggressive marketing campaign in India. The campaign, which is multi-faceted, includes advertising, educational seminars, trade shows, and web presence, and will target both the manufacturer and the jeweler in order to build brand awareness of the importance of AGS Laboratories. "This market is important to our strategic vision, and we want to make sure that we give it the attention it deserves," says Peter Yantzer, Executive Director, AGS Laboratories. "No other laboratory can provide the level of diamond grading standards or quality documents that AGS Laboratories offers. There's increasing demand for our documents and we need to build on this momentum." AGS Laboratories offers take-in window services in the region through their representative in India, Gem Services International (GSI). GSI has reported a significant increase in business since the launch in the summer 2005. AGS launched their Performance-based Cut Grading System in 2005, and since then, AGS Laboratories has been implementing the Cut Grade in their Diamond Quality™ Documents. In the new Cut-Grading System, all facets of a diamond are measured in three dimensions rather than two dimensions. The measurements are used by a computer program to trace light rays traveling through a diamond. The ray-tracing program shows the quantity and quality of the light being returned to the viewer. In addition to proportion, symmetry, and polish, AGS Laboratories will also consider brightness, dispersion, leakage, contrast and spread in assigning the final cut grade. For more information regarding AGS Laboratories products and services, please visit agslab.com. |
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